Juniper
Embracing the spirit of Ramadan, Astro Shaw and Mirinda extended their goodwill by celebrating with children from Pertubuhan Kebajikan Ehsan Ash-Shakur in Rawang, Selangor. The Iftar gathering, held yesterday, was graced by the presence of Amy Gan, Vice President of Marketing, Etika Sdn Bhd, and Norsalvina Alwee, Head of Branding, Marketing & Distribution, Astro Shaw. As part of the celebration, duit raya and gift hampers were given to the children, making the evening even more memorable as they enjoyed a heartwarming buka puasa meal together.
This meaningful occasion was further supported by 7UP, Wonda Coffee, and Goodday Charge and enlivened by the presence of cast members from various Astro Shaw productions, including Nas Muammar Zar, Anwaar Beg Moghal, and Shweta Sekhon from Keluang Man; Andy Teh, Idan Aedan, Nor Merah, and Umar Shakur from Abah Saya Uncle Mike; Azira Shafinaz, Syarul Ezani, and Trisha Ooi from One Cent Thief 2; and Malek Mccrone and Charles Roberts from First Wives. Adding an even deeper emotional touch to the event, the real-life inspiration behind Abah Saya Uncle Mike, Michael Tong Wai Siong also known as Uncle Mike, attended the event with his three children, Rafei, Rasyid, and Rahman, making the celebration all the more special.
Raja Jastina Raja Arshad, Head of Astro Shaw, shared, “Astro Shaw is honoured to collaborate closely with Etika through our films and premium series. This partnership not only strengthens both brands but also brings us closer to the community, creating meaningful and inspiring experiences. In this sacred month, our greatest joy comes from sharing our blessings and bringing happiness to those in need while engaging in activities alongside celebrities. This experience allows us to interact with and immerse ourselves in the community.”
As part of the event, Mirinda also premiered its exclusive Raya trailer, Balik Rayaaahhh, for the upcoming film Abah Saya Uncle Mike. Based on a true story, the film follows a Chinese father and his three adopted Malay sons, showcasing the rich cultural diversity of Malaysia. The official Raya trailer, featuring the movie’s lead cast, is now available on social media platforms.
“Our collaboration with Astro Shaw is not only to convey the spirit of Raya and togetherness to the audience, but also to bring festive cheer to the children at Pertubuhan Kebajikan Ehsan Ash-Shakur during this Majlis Berbuka Puasa event. Through this gathering, we can feel the joy and camaraderie that strengthens the bonds amongst all of us here. At Etika, we remain committed to serving the community through initiatives like this, ensuring that every moment becomes a sweet memory reflecting the values of unity and compassion.
For decades, Mirinda has been Malaysia’s favourite beverage during festive seasons. The cheer and freshness that Mirinda brings truly embodies the spirit of Raya—vibrant, and filled with happiness. The spirit of Raya is the spirit of this brand, and we are proud to be part of every celebration that brings family and friends together,” said Amy Gan, Vice President of Marketing, Etika Sdn Bhd.
Bringing Festive Cheer with Community Engagements
To further celebrate the spirit of Ramadan and Syawal, Astro Shaw and Mirinda are launching a series of interactive sessions and community-centric activities. These initiatives not only serve as promotional efforts for upcoming films like Keluang Man and Abah Saya Uncle Mike, as well as premium Astro Originals series like One Cent Thief 2 and First Wives, but also foster stronger connections with audiences and fans.
Mirinda Riang Raya: Meet-and-Greet Sessions with Cast Members
Fans had the exclusive opportunity to meet the stars of Keluang Man, Abah Saya Uncle Mike, One Cent Thief 2, and First Wives through a series of meet-and-greet sessions across key retail locations. At these events, attendees enjoyed autograph signing sessions, exclusive behind-the-scenes screenings, and photo opportunities with their favourite stars. The first 25 fans who purchased a minimum of RM20 worth of participating brands, including Mirinda, 7up, Goodday Charge, and Wonda, were awarded with exclusive one-on-one meet-and-greet sessions with the celebrities.
A Chance to Shine in ‘Bad Cop’
Adding to the excitement, all four supermarket locations also served as audition venues for the Astro Originals’ upcoming premium drama, Bad Cop. The first 50 individuals who spent a minimum of RM20 on participating brands gained express entry to the audition line, offering a golden opportunity to be part of this highly anticipated production. Festive Rewards from Mirinda Embodying the spirit of giving, Mirinda is making this Raya season even more special with an e-Duit Raya giveaway worth RM260,000. With every RM15 purchase of Mirinda & participating brands in a single receipt, consumers stand a chance to win cash rewards.
This campaign runs from March 1 through the end of April, ensuring a joyous and prosperous celebration for all. For more details, visit the Mirinda Riang Raya Bersama-Sama contest page.
Don’t miss the highly anticipated action film Keluang Man, set to premiere in cinemas on May 29, 2025, while the heartwarming film, Abah Saya Uncle Mike hits the silver screen this August, while the latest premium drama First Wives, debuts on April 11, 2025, exclusively on Astro Go, On Demand, and Astro Ria at 9:00 PM. Stay updated on Astro Shaw’s latest films and series by following their social media platforms on Instagram, X, Facebook, and TikTok.
