All the toothpaste I have ever used is white and then SPLAT Blackwood Charcoal Toothpaste comes along with a black toothpaste. This toothpaste contains a cutting-edge combination of active ingredients that remove plaque formations and prevent them from re-occurring. Charcoal is the ingredient that gives this toothpaste the black colour – it whitens, absorbs smells and removes stains. Juniper extract promotes gum health and gives it its pungent flavour.
I liked the taste from the moment I used it as it isn’t too minty. It turns white as soon as I start brushing. It gives a pleasant breath scent after brushing. I’d buy the full size version after using this sample.