Hot on the heels of the runaway success of Guardian Malaysia’s Travel Series collaboration with tokidoki, the internationally recognised and iconic lifestyle brand in October of last year, Guardian Malaysia today launched the Guardian Exclusive tokidoki Thermal Series promotion.
Anna Ng, Retail Marketing Director, Guardian Malaysia And Singapore said;
“We are very excited to launch this purchase-with-purchase promotion for our customers and based on our customers’ response during our last promotion with the Guardian tokidoki travel series, we believe this new collaboration will be an even bigger hit.
“As you know, tokidoki is a brand that has achieved a global cult-like following with its colourful, eye-catching, larger-than-life characters and art-form created and designed by Co-Founder and Chief Creative Officer Simone Legno.”
“This promotion, which coincides with the holy month of Ramadhan, is meant to encourage our customers to eat and drink healthily. As the saying goes, ‘Health is Wealth’ and especially when health around the world is constantly threatened by the discovery of new viruses and other diseases, we need to pay attention to what we eat so that we fortify ourselves against illness.”
“With this exclusive Guardian tokidoki Thermal Series, our customers can pack their delicious and healthy home-cooked food and drinks with them when they go to work, or for their loved ones. For parents, they can ensure a healthy meal for their children when they go to school and these thermal ware will keep the food warm or cool as they wish.”
“The Thermal Flask and Food Jar are double-walled and can keep food & drinks cold for 10 to 12 hours or warm for 8 to 10 hours. Their cool, hip and trendy design also makes them a desirable collector’s item especially among millenials.”
“At another level, Guardian is also especially proud to be doing something to help the environment by encouraging our customers to use these thermal containers, thereby indirectly reducing packaging and plastic waste that comes from packing food and drinks for take away.
The Guardian Exclusive tokidoki Thermal Series contains a Thermal bag, Thermal Flask(350ml) and a Thermal Food Jar (500ml). Customers can obtain the whole set of three items at an attractive price of RM80 per set if they spend RM20 and above with participating brands in a single receipt or RM40 and above without participating brands in a single receipt. This exclusive collection can also be purchased with online purchases at Guardian’s online store at www.guardian.com.my and have them delivered right up to their doorsteps together with their online orders.
As the Guardian Exclusive tokidoki Thermal Series is limited-edition, purchases are on a first-come, first-served basis and will be available from 1 May until stocks last at all Guardian outlets in Malaysia.
The main sponsors for this promotion are Bio-essence, Garnier, Clairol Herbal Essences, Maybelline, Nanowhite and Sunsilk while the co-sponsors are Energizer, Flavettes, Libresse,
L’Oreal (Hair), Shokubutsu, Scott’s and Systema.