Energizer Malaysia today expanded its brand portfolio in Malaysia with the official launch of the Refresh Your Car!® automotive fragrance brand – one of the leading automotive fragrance brands in the United States. Energizer Malaysia’s holding company, Energizer Holdings bought over HandStands Holding Corporation, the former parent company of Refresh Your Car!® in 2016.
Refresh Your Car!® air freshener products are offered in four formats in Malaysia:
- Vent sticks unique to the brand
- Mini-clips oil diffusers
- Dual-scent oil diffusers
- Gel cans
In conjunction with the launch of Refresh Your Car!® in Malaysia, there will be a Refresh Your Car!® roadshow at 1 Utama Shopping Centre from 22 to 25 March 2018. Members of the public will be able to check out the full range of Refresh Your Car!® scents and product formats available in Malaysia, with four booths evoking the scent categories – Fruit Garden, City, Beach and Snow-Capped Mountains. Consumers will be able to experience the brand’s odour eliminating and masking technology in action through demonstrations and also enjoy the Virtual Reality Drive with Refresh Your Car!® at the roadshow.
Refresh Your Car!® are available for purchase from now at all AEON stores and other selected supermarket chains. For more information, please visit www.refreshyourcar.com
