As a brand that seeks to constantly evolve to stay relevant, CARiNG Pharmacy proved its ability to embrace the digital age with the introduction of its new CARiNG Regular Membership Programme in January 2018.
Developed in partnership with Capillary Tech, the CARiNG Regular Membership Programme is a mobile based application that aims to connect, engage and reward the customer within a single solution. With the launch of this app, the company is set to service their customers both in physical stores and virtually, while maintaining an effective CEM (customer experience management) platform.
The mobile app is available to be downloaded for free on App Store for Apple devices or Google Play for Android devices. Upon launching of the app and providing basic personal details, new users are given a membership for a lifetime and are rewarded with 200 Welcome Points that they can accumulate and later be used to redeem CARiNG Cash Vouchers.
The CARiNG Regular Membership Programme app is more than just a ‘digital membership card’. It keeps users abreast of the latest happenings and not-to-be-missed promotions. On its ‘HOME’ screen, users are able to access latest news on health and nutrition, specially curated by the CARiNG team of health experts. Updates on CARiNG’s regular roadshows, free health screenings, talks and workshops are also available on this screen. In a bid to one day go paperless, CARiNG’s quarterly newsletters are just a click away from the mobile app.
With over 114 CARiNG Pharmacy branches nationwide and counting, users might feel overwhelmed and encounter difficulty locating the nearest branch. The ‘LOCATION’ button within the app allows users to locate the nearest CARiNG outlets and save their favourite ones for future reference.
The ingenious ‘VOUCHER’ button in the app displays all the user’s available vouchers and details at a glance, eliminating the need to physically keep and manage several vouchers at a time. No more scrambling to locate a lost voucher or leaving a voucher to expire! On their birthday month, users are rewarded with a RM5 birthday voucher and also receive 3x birthday points on all their purchases.
As an electronic loyalty ‘card’, the app provides the benefits of a regular card minus the hassle and baggage of one. A click on the ‘MEMBER’ button reveals a user’s membership number, barcode for scanning and loyalty points accumulated for redemption.
With the rise of online shopping, naturally the CARiNG app incorporates an ‘E-STORE” button that directs users to CARiNG Pharmacy’s online store where they can beat the crowds and traffic, for a peaceful shopping experience in the comforts of home.
Visit the CARiNG Regular Membership Programme launch event at 1Utama Shopping Centre Ground Floor Centre Court (Old Wing) from now till 1 April 2018 for more exciting offers while collecting points to redeem cash vouchers.
