Following the successful launch of BOSS NUIT Pour Femme and BOSS JOUR Pour Femme, BOSS MA VIE Pour Femme completes the trio and reveals a new dimension to the BOSS woman, BOSS.
BOSS MA VIE Pour Femme was inspired by an element of the BOSS woman’s life that until now has gone unnoticed. It draws on the pleasure she feels when she chooses to step out of her day to day routine, slow down, loosen up and simply enjoy a moment for herself. The fragrance captures the intimate essence of her independent spirit, releasing the indulgent and fulfilling the sensation of simply savouring life – her life.
Jason Wu, Artistic Director for BOSS Women’s Wear, inspired the fragrance campaign with his vision of a new, modern femininity across key aspects of BOSS MA VIE Pour Femme, including the wardrobe design and flacon shade.
BOSS MA VIE Pour Femme – Modern Femininity
For the campaign styling, Jason Wu created a tuxedo that perfectly that perfectly complemented Gwyneth Paltrow’s personal style, emphasizing her beauty, strength and femininity and allowing this to shine through. In addition to the tuxedo, Jason Wu chose other outfits for Gwyneth Paltrow which will be revealed throughout the PR campaign. These styles perfectly complement the varying dimensions of the BOSS woman and represent the modern feminine aesthetic that is Jason Wu’s vision for BOSS Women’s Wear.
BOSS MA VIE POUR FEMME – The Fragrance
BOSS MA VIE Pour Femme was inspired by the independent spirit of a woman as she pauses to indulge in the simple moments in life; a walk home at dawn, the sun on her skin, the touch of a flower. It is in these moments, when truly treasuring life that the BOSS MA VIE Pour Femme woman is at her most captivating, exuding a glow of femininity and confidence. Fresh, indulgent and fulfilling, the unique perfume and ingredient composition invites you to take the time to really treasure and savour each moment.
Top – Modernity: Cactus Blossom
Top notes of cactus blossom accord capture the invigorating green freshness of the uncompromising desert plant, providing a unique and modern element to the fragrance. Known to demonstrate unconditional love in any condition, the essence evokes a lively and uplifting brightness, igniting the BOSS woman to fully live her life and take pleasure in the moment.
Heart – Femininity: Pink Floral Bouquet with Rose Bud
A blooming bouquet at the heart of BOSS MA VIE Pour Femme unifies the key florals of BOSS NUIT Pour Femme and BOSS JOUR Pour Femme, with a tender and soft pink feminine twist. Suave pin freesia and jasmine petals were blended with delicate rose bud, crating a natural floralcy. Often perceived as tender and delicate, rose buds carry the concentrated strengths of the densely layered, pure core of an immaculate rose, providing an elegant sensation of softness with strong femininity.
Base – Confidence: Cedar wood
The intense warmth of sheer woods and cedar wood forms the base of the fragrance. Known to encourage an attitude of confidence and ease, it inspires the BOSS woman to take a moment to herself, grounding her with a heightened awareness of her feelings and surroundings.
BOSS MA VIE POUR FEMME – The Flacon
Featuring the same elegant flacon design as BOSS NUIT Pour Femme and BOSS JOUR Pour Femme but with a change in attitude, its delicate mellow pink shade contrasts with the sleek darkness of BOSS NUIT Pour Femme and the simple, light design of BOSS JOUR Pour Femme, creating a balance between the BOSS Parfums collection of fragrances for women. The crystal lid is precision cut, representing the attitude of BOSS MA VIE Pour Femme and the gold band adds a modern element to the feminine flacon.
BOSS MA VIE POUR FEMME – The Collection
BOSS MA VIE Pour Femme Eau de Parfum 30ml RM168
BOSS MA VIE Pour Femme Eau de Parfum 50ml RM236
BOSS MA VIE Pour Femme Eau de Parfum 75ml RM305
BOSS MA VIE Pour Femme Shower Gel 200ml RM103
BOSS MA VIE Pour Femme Body Lotion 200ml RM113