Averine Launches Age Defy Makeup Collection


Averine Age Defy Makeup Collection

Averine has recently introduced a new and complete line of makeup formulated to defend skin against the effects of time. Known as the Age Defy Makeup Collection, it rallies women to defeat their common foe of skin aging with a full range of makeup extending from foundation to eye and lip colours.

In his speech during the Age Defy Makeup launch, Roderick Chieng, Group Managing Director and CEO of Esthetics International Group Bhd revealed that the brand new makeup collection was inspired by today’s women who are admirable in their ambition, confidence and strength to conquer the multiple challenges of building careers and balancing family lives, yet not forgetting to take care of themselves.

Mr. Roderick Chieng 

The Age Defy Makeup Collection has been created to bring out one’s best features while nurturing and protecting the skin. It includes anti-aging foundation, luminous loose & compact powder, serum-infused lipstick, plumping lip gloss, defining eyeliner, strong lash mascara and eyeshadow palettes.

Averine’s Age Defense skin foundation offers SPF18 protection and wrinkle-smoothing peptides, Averine Age Defy Lipstick contains Vitamin E, collagen concentrates and amino acid complex while the Age Defy Quad Eyeshadow Palette combines active ingredients such as Dipalmitoyl Hydroxyproline, Vitamin E and silicone treated pearls to lift and preserve the firmness of skin around the eyes.

Other than defending skin from aging, the Age Defy Makeup Collection now joins Averine’s family of skin-caring makeup that are formulated to be free of skin harmful ingredients such as fragrances, alcohol, mineral oils and other harmful substances. Averine uses ingredients that are skin-nurturing and natural such as botanical extracts, vitamins and minerals.

L to R – Genevieve Sambhi, Roderick Chieng, Anita Aziz, Jo Moo

Present at the Age Defy launch was Anita Aziz, veteran fashion model and Averine Age Defy Makeup’s new brand ambassador accompanied by 38-year old fashion model and cervical cancer survivor, Genevieve Sambhi and 29-year old model and mother, Jo Moo. They were all named by the skin-caring makeup brand as Averine Age Warriors.

Products in the Averine Age Defy Makeup Collection:-

  • Age Defense Foundation SPF18 (ivory/natural) – 35ml/RM178
  • Satin Smooth Foundation (ivory beige/pink/natural) – 35ml/RM148
  • Smoothing Compact Foundation SPF15 natural/cream) – 10gm/RM148
  • Two-Way Compact Foundation SPF15 (ivory/natural) – 10gm/RM168
  • Cover Spot (light/medium) – 3.5gm/RM68
  • 100% Mineral Loose Powder (ivory/natural) – 15gm/RM108
  • Blusher Glow Duos (warm palette/cool palette) – 4gm/RM78
  • Strong Lash Mascara (so black) – 5ml/RM48
  • Eye Defy Liner (100% black) – 0.3gm/RM48
  • Automatic Eyebrow Liner (charcoal brown) – 0.35gm/RM68
  • Quad Eyeshadow Palette (go smokey/true nudes) – 4 x 1.5gm/RM178
  • Power Serum Lipstick (sun-kissed pink/shimmering pink/killer red) – 3.5gm/RM78
  • Lip Gloss with Vitamin E (honey glaze/pink cashmere/baby pink) – 10gm/RM78

The Collection is available now at all AsterSpring Signature, AsterSpring and Averine authorized dealers nationwide. Discover more about the Collection via a hands-on workshop at AsterSpring Pavilion on 17th November & AsterSpring One Utama on 18th November. There are 4 sessions everyday – 10am, 12pm, 2pm and 4pm. Just purchase a RM50 voucher (please see image below) from any AsterSpring outlet and state your preferred venue/day/time.

You can bring along a friend to this Age Defy Event and you and your friend will each get to redeem 2 RM50 vouchers against the products in the Age Defy Collection. If you go alone, you can redeem both vouchers but they must be redeemed on 2 products, vouchers cannot be combined in value.

I’ve purchased my voucher for 17th November 10am session and since I can bring along a friend, drop a comment on why you’d like to attend the Age Defy workshop if you’re interested in joining me. You won’t have to pay and will get a RM50 voucher to redeem on any of the products in the new Collection. Please leave your comment by 14th November 2012 if you are interested in attending the workshop at the date and time abovestated for free. There is absolutely no obligation on you to redeem the RM50 voucher if you don’t wish to purchase any product.

For the principal holder of the voucher (i.e. the person who paid the RM50), there is a door gift worth RM158 – Averine Satin Smooth Foundation.